what we can do together
No two clients are the same, & neither is the work
I tailor every engagement – scope, approach, cadence – to what you actually need. Here's what that can look like.
Anne Hallock, VP Americas, Mirakl
the result feels like magic
Over the 10 years I’ve collaborated with Allison, across multiple organizations and roles, she has shined. Allison is a uniquely strategic communicator: always beginning with outcomes in mind and then laddering back to execution. The result feels like magic, but it’s just her grit and determination making the impossible, possible.
Magdim Metshin, co-founder and CMO, Cartwheel
A phenomenal first campaign
Allison was initially recommended to us by our investors, and after a phenomenal first campaign it was a no-brainer to invite her to become an advisor to Cartwheel. Over the years she has played an important role for our team and has helped us tell our startup story with the sophistication and credibility of an enterprise-grade company.
Brian Czarny, CMO, Jupiter Intelligence
what a true communications partner looks like
"Over more than eleven years working together, Allison has shown me what a true communications partner looks like. She invests in relationships — with clients and with the industry voices that matter — and at Jupiter, that's translated into real credibility in our space."
Courtney Falaki, Director of Product Marketing, Shield AI
loved by internal teams & external partners.
“Unlike any communications, PR, or marketing professional I have ever worked with. She fully immerses herself in the industries she supports and quickly develops a deep understanding of what messaging, PR, and campaigns (both earned and owned) will truly make an impact. She is an exceptional writer -- her creativity and sharp instincts enable her to craft bold, high impact assets. She thinks several steps ahead and is loved by internal teams and external partners, which is a reflection of both her collaborative nature and the outsized impact of her work.”
Sandy Pell, Senior Director, Corporate Marketing, Invoca
the most creative PR partner I've worked with
"Many PR firms work because they throw a team at the problem. Allison works because she is the team. She's one of the most creative PR partners I've worked with, and I've hired plenty of both contractors and agencies. She's strong in finding vertical press angles others miss, using AI tools in ways most consultants haven't caught up to yet, and repurposing a single piece of content into a dozen smart placements. You either need a 'full agency,' or you need one 'Allison Champion.' Choose wisely. :) "
EVERY ENGAGEMENT IS A CUSTOM MIX OF SERVICES
Earning coverage that moves the needle, from national press to the trades that matter.
Positioning your executives as the go-to trusted voices in their space.
The core narratives that anchor everything from press materials to pitches.
Content plans across blogs, social, reports, and campaigns that work together.
Shaping how the outside world sees and connects with a brand.
media relations
thought leadership
messaging & positioning
content strategy
brand storytelling
talk to me
I believe in doing the work without the performance of work.
No status meetings that could've been an email. No decks for the sake of decks. I'll find the angle, draft the pitch, follow up relentlessly, and tell you how it went. If I say I'm going to do something, I do it.
EVERY ENGAGEMENT IS A CUSTOM MIX OF SERVICES
I believe in doing the work without the performance of work.
Positioning your executives as the go-to trusted voices in their space.
thought leadership
No status meetings that could've been an email. No decks for the sake of decks. I'll find the angle, draft the pitch, follow up relentlessly, and tell you how it went. If I say I'm going to do something, I do it.
The core narratives that anchor everything from press materials to pitches.
messaging & positioning
Earning coverage that moves the needle, from national press to the trades that matter.
media relations
Content plans across blogs, social, reports, and campaigns that work together.
content strategy
Shaping how the outside world sees and connects with a brand.
brand storytelling
What I offer
I work with companies at different stages with different needs, from founders doing PR for the first time to marketing teams that need a reliable, embedded partner. Everything I do is customized, but here's a sense of how I typically work with clients.
Your first big moment deserves a real strategy behind it
Launch & GTM PR
Perfect for early-stage (Seed - Series A/B) companies launching into the market — announcing a funding round, a product launch, or a major milestone for the first time. Often referred by investors or advisors. Best for founders who have never done PR before and need someone to guide the process.
Launch strategy
Press release drafting and distribution
Core media list
Media outreach and pitching
Key message development
Executive positioning and media prep
Post-launch momentum: follow-on pitches and thought leadership bylines to build on initial coverage
Timeline: 4-6 weeks pre-launch + Ongoing support
Investment: Priced per project, Contact for details
what's included:
Embedded support without the agency overhead
Ongoing / Fractional PR & Comms
For Series C and beyond, or established companies with a marketing team that needs a dedicated, reliable PR partner on a contract or retainer basis. Best for CMOs and comms directors who want someone sharp, self-directed, and low-maintenance to plug in and execute.
Media relations: proactive pitching, reactive opportunities, relationship building
Thought leadership: identifying angles, ghostwriting, placing executive bylines
Data-driven storytelling: turning company data and research into pitchable narratives
Awards strategy and submissions
Speaking strategy and submissions
Social media strategy and management (LinkedIn focus)
News announcements — acquisitions, partnerships, product launches
Ongoing counsel and media strategy
Timeline: 6 month minimum, with option to extend
Investment: Monthly retainer, Contact for details
what's included:
Shaping how the world connects with your story
Brand Storytelling
Brands that need more than press hits — they need a narrative. Companies or organizations looking for editorial content, campaign development, and a strategic voice that captures who they are and why it matters.
Campaign concept and messaging development
Blog and editorial content writing
Social media content strategy and execution
Event strategy and support
Amplification of executive/leadership commentary
Community-driven storytelling
Timeline: Ongoing
Investment: Contact for details
what's included:
Anne Hallock, VP Americas, Mirakl
the result feels like magic
Over the 10 years I’ve collaborated with Allison, across multiple organizations and roles, she has shined. Allison is a uniquely strategic communicator: always beginning with outcomes in mind and then laddering back to execution. The result feels like magic, but it’s just her grit and determination making the impossible, possible.
Magdim Metshin, co-founder and CMO, Cartwheel
A phenomenal first campaign
Allison was initially recommended to us by our investors, and after a phenomenal first campaign it was a no-brainer to invite her to become an advisor to Cartwheel. Over the years she has played an important role for our team and has helped us tell our startup story with the sophistication and credibility of an enterprise-grade company.
Sandy Pell, Senior Director, Corporate Marketing, Invoca
The Most Creative PR Partner I've worked with
Many PR firms work because they throw a team at the problem. Allison works because she is the team. She's one of the most creative PR partners I've worked with, and I've hired plenty of both contractors and agencies. She's strong in finding vertical press angles others miss, using AI tools in ways most consultants haven't caught up to yet, and repurposing a single piece of content into a dozen smart placements. You either need a "full agency," or you need one "Allison Champion." Choose wisely. :)
Brian Czarny, CMO, Jupiter Intelligence
what a true communications partner looks like
"Over more than eleven years working together, Allison has shown me what a true communications partner looks like. She invests in relationships — with clients and with the industry voices that matter — and at Jupiter, that's translated into real credibility in our space."
Courtney Falaki, Director of Product Marketing, Shield AI
loved by internal teams & external partners.
“Unlike any communications, PR, or marketing professional I have ever worked with. She fully immerses herself in the industries she supports and quickly develops a deep understanding of what messaging, PR, and campaigns (both earned and owned) will truly make an impact. She is an exceptional writer -- her creativity and sharp instincts enable her to craft bold, high impact assets. She thinks several steps ahead and is loved by internal teams and external partners, which is a reflection of both her collaborative nature and the outsized impact of her work.”
the FAQS
Yes! My roots are in tech PR, but I also work in wine, consumer, and beyond. I'm open to any industry where the work is interesting and I can add real value. Storytelling, media relationships, and strategic thinking don't have an industry limit.
It means I work as an extension of your team without being on your payroll. I'm in your Slack, your Google Workspace, I know and liaise with your execs and stakeholders, and I execute independently. You get dedicated, senior-level support without hiring a full-time head or an agency.
No, and you should be wary of anyone who does. What I can guarantee is a relentless, strategic approach. I will find the best path to coverage and follow it to the end. Most of the time, it works. When a launch doesn't land the way you hoped, I'll be honest about it, and restrategize to find another way to tell the story.
I'm based in Lodi, CA, but all of my tech clients are remote. I work with companies across the country and around the globe. I'm responsive, available when you need me, and on your calls when it makes sense. Geography has never been a limitation.
